Q2 2024 Consumer Benchmark Report: Health & Wellness
We are excited to present XRC Ventures’s latest insights in the early-stage consumer landscape with the release of our Consumer VC Benchmarks: Seed-to-Series A, for the Second Quarter of 2024, spotlighting Health & Wellness and Vitamins, Minerals, and Supplements (VMS).
Discover the Trends — This comprehensive report spans insights on Ozempic and weight loss, nootropics and adaptogens, hormonal health, longevity health, and many more areas in Health & Wellness and VMS. Stay ahead of the trends and download our report for free today.
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CONTENTS
Section 1: Health and Wellness Overview and Trends
Part 1: Health and Wellness are the New Wealth
💡 Key Insight: Americans now cite “well-being” as the #1 indicator of what it means to be wealthy and 82% of US consumers consider wellness a top priority.
Part 2: 2024 Trends in Vitamins, Minerals, and Supplements (VMS)
Section 2: Our Survey Results
Part 1: Metrics VCs Are Looking For
Part 2: Will Investors Be Investing More or Less?
💡 Key Insight: Over 80% of surveyed investors plan to maintain or increase their investments in Health & Wellness startups in the remainder of 2024. The most important attributes investors look for are: 1) clinical studies; and 2) brand strength.
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